no denying that the coronavirus pandemic has changed the landscape of
the economy, including the automotive business. Many potential buyers
had put their car purchases on hold to make way for essential
purchases like groceries, medicine, and sanitizers. This meant that,
in order to save their businesses, car dealers must take some drastic
measures to close deals.
social distancing and stay-at-home orders in effect, it’s near
impossible for customers to visit a Subaru
and personally haggle prices with a salesperson. To work around this,
car dealers must follow the emerging trend of doing business–conduct
online selling and remote transactions. This will allow buyers to
make a purchase without stepping foot inside the showroom.
has been around for some time. Back then, car dealers seemed to shy
away from online selling, preferring to meet customers and conduct
transactions face-to-face. However, with the current pandemic not
showing any signs of slowing down, they have decided that it’s high
time to practice e-commerce.
of the biggest business strategies of auto dealerships is to invest
in new digital sales tools to keep up with customers’ demands.
Transactions are made more flexible, as shoppers are now able to
choose how much of the process they want to be conducted online –
from delivery test drives to discussing available financing options.
There are even some that allow their clients to book an online
appointment for extra services like complete cleaning and
sanitization of vehicles.
e-commerce means to the future of automotive industry
fear that this might be the death of traditional showrooms is
definitely unfounded. In fact, e-commerce had only raised the bar for
traditional showrooms to do much better in terms of sanitization. The
sales from the physical showroom and online platform can be combined
to yield a more profitable business.
per a Subaru dealership in Albuquerque, while shoppers may
look online and pinpoint the exact vehicle they wanted, most of them
still want to set an appointment, test drive, and make sure that it
really is the right car for them. If ever, it will be a win-win
situation for auto dealers to combine both sales strategies.
the online sales are not completely supplementing the temporary loss
of traditional sales due to the pandemic, it guarantees that the
business is still up and running until such time that the worst of
the pandemic passes.
it a good time to buy a car now?
you can afford it, then the simple answer is yes. In fact, car
shopping just became more flexible and more rewarding despite the
pandemic. Car dealers and lenders are offering some very enticing
deals to attract shoppers like deferred payments, low interest
incentives, and discount programs. Though some showrooms remain
closed, you can still conduct your shopping online. If you are more
of a traditionalist, you can still contact your car dealer and set an
appointment to make the purchase.
to know more about flexible car shopping? Check out Fiesta Subaru car
dealer in the Albuquerque, NM area.